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Professional servicesBookkeeping practice.
A practice whose enquiries arrived as unstructured email, from an audience that mostly cannot say what it needs — most people do not know where bookkeeping ends and accountancy begins.
Sector
Professional services
Region
North West England
Stack
Next.js · React · TypeScript
Status
Delivered
[ The transformation ]
What changed.
An appointment request flow built into the site, so enquiries arrive structured and qualified rather than as a blank message.
Service pages rewritten for someone who does not know the vocabulary, which is the majority of the audience.
Static, mobile-first build.
[ Design system ]
What it's built from.
Read off the delivered stylesheet, not chosen for this page.
Palette
Typefaces
Mulish
Headings
Urbanist
Body
Every route pre-rendered static, so the page arrives as HTML before a line of JavaScript runs.