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RetailBridal retail.
Several boutiques under one name, an audience that browses on a phone late at night, and photography that had to carry the page rather than compete with the layout.
Sector
Retail
Region
London & Hertfordshire
Stack
Next.js · React · TypeScript
Status
Delivered
[ The transformation ]
What changed.
Layout deliberately recessive — near-neutral palette and restrained type so the gowns are the only thing with colour on the page.
Each boutique handled as its own location rather than merged into a single contact page.
Image-led and mobile-first, since that is where this audience actually browses.
[ Design system ]
What it's built from.
Read off the delivered stylesheet, not chosen for this page.
Palette
Typefaces
freight-big-pro
Display serif
Montserrat
Body
Every route pre-rendered static, so the page arrives as HTML before a line of JavaScript runs.