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Trades

Boiler repair & servicing.

An emergency trade where the customer is cold, in a hurry, and comparing three firms on price. Anything that delays the number or the cost loses the job.

Sector

Trades

Region

London & Hertfordshire

Stack

Next.js · React · TypeScript

Status

Delivered

[ The transformation ]

What changed.

01

Dark, high-contrast build — unusual for the trade, and it makes the price and the phone number the two things impossible to miss.

02

Fixed call-out price stated on the homepage rather than hidden behind an enquiry form.

03

Coverage areas routed separately for local search.

Next.jsReactTypeScriptStatic export

What it does now

The two things an emergency customer needs — what it costs and who to ring — are answered before they scroll.

[ Design system ]

What it's built from.

Read off the delivered stylesheet, not chosen for this page.

Palette

#D72626Emergency red
#1F568ETrade blue
#01141BInk

Typefaces

Montserrat

Headings

Jost

Body

Every route pre-rendered static, so the page arrives as HTML before a line of JavaScript runs.

Next project

Professional services

Bookkeeping practice.

A practice whose enquiries arrived as unstructured email, from an audience that mostly cannot say what it needs — most people do not know where bookkeeping ends and accountancy begins.